Tom – SEA Specialist & Data Nerd

Google & Microsoft Ads | E-commerce & SaaS Growth | Tracking & A/B Testing Expert

Overview

I’m Tom, a hands-on Google & Microsoft Ads specialist and data-driven marketer.

I help e-commerce and SaaS businesses grow with advanced campaign management, tracking, and conversion optimization.

Due to my MSc studies (final year), I take on only a limited number of clients—ensuring you get my full attention and the best results.

Proven results

  • Sportshoppro: Scaled ad budget from €500 to €4,000/month, tripled ROAS, and achieved 8× revenue growth.
  • Pescheck (SaaS): Full Google Ads management, intent-based RSAs, GTM, CRO, and funnel strategy—more high-quality leads, 100% tracking accuracy.
  • Schuimrubbergigant: Retargeting, feed restructuring, AI bidding for higher ROAS.
  • Social Media: Campaigns for DSGN, Reborn Health Club, Vechtsportpro, BijWemke.

Who I work with

  • E-commerce businesses looking to scale profitably
  • SaaS companies seeking more qualified leads
  • Agencies needing a technical, hands-on campaign specialist
  • Brands that value data-driven, privacy-compliant marketing

What I don’t do

  • I don’t design social media visuals (but I collaborate with your designer)
  • I don’t take on more clients than I can handle—quality over quantity
  • I don’t offer “set and forget” management—expect proactive optimization

How I work

  1. Intake: Free 30-minute call to discuss your goals and challenges
  2. Audit & Strategy: In-depth analysis, custom roadmap, clear KPIs
  3. Implementation: Hands-on setup, tracking, and campaign management
  4. Optimization: Continuous testing, reporting, and scaling

Skills & Certifications

  • Google Ads (Search, Shopping, Display, Video, Enhanced CPC, AI bidding)
  • Microsoft Ads
  • Conversion Tracking, Attribution, GA4, Google Tag Manager (web & server-side)
  • Retargeting, Feed Management, CRO, A/B Testing
  • MSc Marketing Analytics & Data Science (final year, University of Groningen)
  • Google Ads Measurement Certification (2025)

Availability & Rates

  • Limited client slots due to ongoing MSc studies
  • Available up to 24 hours/week (flexible scheduling)
  • Standard rate: $35–$40/hour (excl. Upwork fee)

Social Proof & References

  • “Tom tripled our ROAS and helped us scale without losing profitability.” – Sportshoppro
  • “Highly technical, proactive, and always up-to-date with the latest Google Ads features.” – Pescheck
  • References available upon request

Ready to work together?

Contact me for a free consultation or to check current availability.
Let’s turn your data into action—and your action into growth.